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Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or purchase from www.uperfind.com
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files placed on your device or computer and often include a unique anonymous identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
When we talk about "Personal Information" in this Privacy Policy, we talk about both Device Information and Order Information.
And by using our website, you (the visitor) agree to allow third parties to process your IP address to determine your location for currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie that gets automatically removed when you close your browser). We do this for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor's) local currency.
How do we use your personal information?
We use the order information we generally collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please get in touch with us by email at support@uperfind.com.
Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please get in touch with us at the address above to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For example:
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or other similar technologies (which you may consent to, depending on your location).
We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
For more information about targeted advertising, you can visit the Network Advertising Initiative's ("NAI") educational page athttps://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by:
Facebook -https://www.facebook.com/settings/?tab=ads
Google -https://www.google.com/settings/ads/anonymous
Google -https://www.google.com/settings/ads/anonymous
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at:https://optout.aboutads.info/.
Using Personal Information
We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
According to the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:
Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the 'Your right's section below.
Automatic decision-making
Suppose you are a resident of the EEA. In that case, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.
We do notengage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or significant effect on you.
Services that include elements of automated decision-making include:
Temporary blocklist of IP addresses associated with repeated failed transactions. This blocklist persists for a small number of hours.
Temporary blocklist of credit cards associated with blocklisted IP addresses. This blocklist persists for a small number of days.
GDPR
Suppose you are a resident of the EEA. In that case, you have the right to access the Personal Information we hold about you, to port it to a new service, and ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please get in touch with us through the contact information above.
Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR.
Whitepaper:https://help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please get in touch with us through the contact information above.
Don't hesitate to contact us at the address above if you would like to designate an authorized agent to submit these requests on your behalf.
Cookies
A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use different cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it's their first time visiting or if they are frequent visitors.
We use the following cookies to optimize your experience on our Site and to provide our services.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, don't hesitate to contact us by email at support@uperfind.com.